The bottom line is if you don’t have video on your website today, you’re missing the boat. Research is showing that video is now the most effective communication platform of our times. The Chief Operating Officer of Comcast, Steven B. Burke, has said that the streaming of video on the Internet is, “the biggest social movement I’ve ever seen. Online video consumption is off the charts.” Search engines love video and people respond to it. An article in The New York Times stated, “video is now the fastest-growing segment of the Internet advertising market.”
Make a Connection
In our technologically driven world, people are hungry for connection. Video gives you the opportunity to interact directly with clients and potential clients through the use of sight, sound and motion. With this medium, your clients can get up close and personal with your business and also get to know you the business owner. It allows people in the often impersonal world of technology to make that human contact , and doing business with someone you know and trust is better business.
- 52% took action
- 45% of people responded
- 28% looked for more informaiton
- 16% bought something
- 15% mad a store visit
- 13% requested product informtion
Video also makes smart marketing sense. Search engines favor video. If you have video on your site, it will move to the top. You can also get more mileage out of your video promotion than with your print promotion because you will not be penalized for multiple postings. If you try to post a print piece more than once, you may not be recognized. It also allows for “synergistic” marketing. You can use it effectively with your website , your blog , your e- blasts, sharing sites, and your social networking outlets. All of this can be done with the same video being posted over and over again.
And finally, video is creative. It allows you to express yourself while still giving value to your customers. There are many ways to tell a visual story to get your message across. It’s a fun and cost effective way to do business while taking the opportunity to think out of the box.